Stefanie Lo
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Chase Community Giving Campaign


Chase Community Giving Campaign


Digital campaign for Chase Community Giving (CCG), a crowdsourced philanthropic program that awarded grants to charities, based on a public nomination and voting process. For the campaign, I designed the Facebook app, desktop and mobile site, developed visuals for community management posts, and created a brand style guide. 

 
  • Roles
  • Design
    Branding
 

Facebook App and Site

Designed builds for the desktop Facebook app, desktop site, and mobile site. Adhered to Facebook guidelines and ADA Compliance.

Responsible for design updates throughout the entire campaign including: the pre-nominations phase, nominations phase, public voting open, voting close, and announcement of grant winners.

 
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Community Management

Concepted and developed a content calendar for CCG's posts on Facebook and Twitter. Engaged the community and generated thousands of likes and comments for posts that went out multiple times a week.

 
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Brand Style Guide

Developed brand identity and defined visual guidelines across typography, graphics and photography, for both print and online usage.

 
 
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Results + Recognition

With a 15% increase in Facebook fans (3.8m total) and overall high engagement (over 1.5m votes cast), our work was recognized as a Webby awards Honoree in 2012 + 2013.

 
 

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