Stefanie Lo
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Chase Community Giving Identity Redesign


Chase Community Giving Identity Redesign


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Brand identity redesign for Chase Community Giving (CCG), a philanthropic program that awarded grants to charities, based on a public nomination and voting process. Revamped the brand visuals to align under the new umbrella brand messaging. Made improvements to typography, photography style, and graphics, and applied this new visual style to a tradeshow booth design. Also developed internal brand style guide for future digital and print creative.

 
  • Roles
  • Design
    Branding
 
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Brand Style Guide

Developed brand identity and defined visual guidelines across typography, graphics and photography, for both print and online usage.

 
 
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