Stefanie Lo
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Macy's Active


Macy's Active


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Active category page design for Macys.com. Designed to highlight the current #GOYOU brand messaging, drive users to shop cross FOB with subcategories and quick links, highlight new products, and promote a healthy lifestyle.

 
  • Roles
  • Art Direction
    Design
    Retouching
 
 

Responsive Design

Landing page is designed to scale across all devices. Worked on multiple updates and redesigns, in tandem with site analytics. Continued to make design improvements based off of metrics and marketing feedback. 

 

 

 
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Templated Design

Followed a grid-based templated design to account for future seasonal updates. New lifestyle photography and product shots can easily be swapped in for each section.  Oversaw a designer and provided art direction to develop the active category look and feel. Also retouched lifestyle photography and silhouetted product images.

 
 
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