Active category page design for Macys.com. Designed to highlight the current #GOYOU brand messaging, drive users to shop cross FOB with subcategories and quick links, highlight new products, and promote a healthy lifestyle.
- Roles Art Direction
Landing page is designed to scale across all devices. Worked on multiple updates and redesigns, in tandem with site analytics. Continued to make design improvements based off of metrics and marketing feedback.
Followed a grid-based templated design to account for future seasonal updates. New lifestyle photography and product shots can easily be swapped in for each section. Oversaw a designer and provided art direction to develop the active category look and feel. Also retouched lifestyle photography and silhouetted product images.