Stefanie Lo
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Macy's Believe


Macy's Believe 


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Sitelet design for Macy’s Believe Campaign. During the holiday season, Macy's donated $1 to the Make-A-Wish Foundation, for every letter written to Santa. The sitelet successfully met marketing objectives to increase brand awareness, leverage the Make-A-Wish partnership, promote in-store events, and drive holiday sales.

 
  • Roles
  • Art Direction
    Design
 

Responsive Design

Designed a one-page scrolling sitelet that's fully responsive on desktop, tablet, and mobile.

Since the target was children and parents, the UI is designed to be simple and straightforward so it's easy-to-use across all age groups. 

 
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Animations

Managed 3D freelancer to render out keyframes for the Wish Writer pen intro animation. Also provided art direction to development on parallax scrolling and animations throughout the site to create a fun and interactive environment.

 

Increased Engagement

To make letter writing more engaging, added features like customizable stickers. Overall the letter writing section generated the most traffic.

 
 
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Results

Increase in overall total microsite sessions across all platforms. Grew 84.3% compared to previous year. Also generated over $500K in associated sales.

 
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