Stefanie Lo
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Macy's Flower Show 2018


Macy's Flower Show 2018


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Desktop site design for Macy's Flower Show, an annual spring event where Macy's stores were transformed into floral sculptures and gardens. The sitelet provided all of the official event information, including in-store events, store map and garden info, an interactive story, and flower show history. Visit Site ›

 
  • Roles
  • Art Direction
    Design
 

Fully Responsive

Design scales across all devices. Desktop and tablet is a full-screen one page scroll design, while mobile is one scrolling page. 

Carries across this year's flower show theme "Once Upon a Springtime" with fairy tale design elements. 

 
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Animation & Video

Illustrated and prepped .svg assets. Provided animation direction to development across all pages. Also worked with editor to develop background videos. 

 
 
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Interactive Story

For sponsorship integration, designed an interactive mad-libs style story within the sitelet. Designed book cover and worked with editor to create the transition video. 

 
 
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Results

Fulfilled several marketing objectives: provided engaging sponsorship content with the interactive story, increased brand awareness, and generated overall excitement for the flower show. 

 
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