Stefanie Lo

Macy's Holiday Postcards

Macy's Holiday Postcards


Postcards designed to spread holiday cheer and promote the Macy's Believe sitelet. Below are two sets that were printed and packed in all orders throughout the holiday season. 

  • Roles
  • Concepting

Set One

This set of postcards promoted the partnership between Macy's & Make-A-Wish. The front of each card features real wishes that were granted to Make-A-Wish kids. And on the back, the messaging is tied together with Believe Campaign branding and a CTA to visit the sitelet.


Set Two

The front of this postcard promoted the Believe sitelet. And on the back, I designed a fun form from “Santa’s workshop” to add that extra "magic" to each order. Each card is also individually signed by the packer who fulfills the order. 


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