Macy's Holiday Postcards
Postcards designed to spread holiday cheer and promote the Macy's Believe sitelet. Below are two sets that were printed and packed in all macys.com orders throughout the holiday season.
- Roles Concepting
This set of postcards promoted the partnership between Macy's & Make-A-Wish. The front of each card features real wishes that were granted to Make-A-Wish kids. And on the back, the messaging is tied together with Believe Campaign branding and a CTA to visit the sitelet.
The front of this postcard promoted the Believe sitelet. And on the back, I designed a fun form from “Santa’s workshop” to add that extra "magic" to each order. Each card is also individually signed by the packer who fulfills the order.