Stefanie Lo
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Macy's Holiday Postcards


Macy's Holiday Postcards


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Postcards designed to spread holiday cheer and promote the Macy's Believe sitelet. Below are two sets that were printed and packed in all macys.com orders throughout the holiday season. 

 
  • Roles
  • Concepting
    Design
 
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Set One

This set of postcards promoted the partnership between Macy's & Make-A-Wish. The front of each card features real wishes that were granted to Make-A-Wish kids. And on the back, the messaging is tied together with Believe Campaign branding and a CTA to visit the sitelet.

 
 

Set Two

The front of this postcard promoted the Believe sitelet. And on the back, I designed a fun form from “Santa’s workshop” to add that extra "magic" to each order. Each card is also individually signed by the packer who fulfills the order. 

 
 
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