Stefanie Lo
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Macy's Interactive Quiz


Macy's Interactive Quiz


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Interactive quiz designed to increase visibility of sponsors on the sitelet for the 2017 Macy’s 4th of July Fireworks, the largest independence Day Fireworks display in the nation. Users can click through a series of personality questions to discover which New York City neighborhood best describes them.

 
  • Roles
  • Concepting
    Design
 
 

Concept & Design

Presented multiple sponsorship concepts to marketing before landing on this execution. Worked with copy partner to flush out quiz theme and content. 

Designed quiz for one responsive build so it's scalable on all devices—mobile, tablet and desktop.

Also integrated sponsor logos and products into quiz questions in a fun way. 

 

 
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Art Direction

Directed developer on intro animations for each question, as well as transitions between questions.

 
 
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Quiz Logic

Designed out the quiz logic and flow, which served as the master for development and QA teams.

 
 
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Results

Fulfilled marketing objective to seamlessly integrate sponsors and engage users. 

 

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