Stefanie Lo
ww_header.gif

Macy's Walk In + Win


Macy's Walk In + Win


ww_header.gif

Mobile browser game for Macy's Black Friday. To play, customers were required to register, download the Macy's app, and visit a Macy's store on Black Friday. Through beacon technology and push notifications, in-store shoppers were then driven to a custom URL to play the game. Lucky shoppers across all doors were awarded a million dollars in prizes—digital gift codes, shopping sprees and more—on Black Friday.

 
  • Roles
  • Art Direction
    Design
 

Design

Designed game lockup for the campaign, which was also used across digital media banners, the game landing page, and in-store signage. 

Also designed the scratch-off game board. Oversaw and directed an illustrator to develop custom icons for the scratch cards. 

 
Work_WalkandWin_b.gif
 

User Flow

Managed a production designer and built out all game screens and user flows. Incorporated design feedback and completed the creative review process with all associated partners—legal, marketing, and vendor.

 
 
Work_WalkandWin_c.jpg
Work_WalkandWin_e.jpg
 

Production

Served as the design lead for vendor collaboration. Provided UX feedback on vendor-provided wireframes, presented comps, and handed off all production-ready files.

 
Work_WalkandWin_f.jpg
Work_WalkandWin_e1.gif
Work_WalkandWin_e5.gif
Work_WalkandWin_e4.gif
Work_WalkandWin_e6.gif
Work_WalkandWin_e8.gif
Work_WalkandWin_e2.gif
 

Development

During development, QAed the production build and provided design feedback to the vendor. 

 
 
Work_WalkandWin_g.jpg
Work_WalkandWin_h.jpg
 

Results

Increase in Macy's App downloads during the holiday season. Drove in-store traffic on Black Friday. Attracted new customers and developed repeat customers. 

 
 

Like what you see? — Let’s talk

Connect with me — Linked In