Digital and print work for My M&M's, chocolate candies that can be personalized with words, faces, or logos. Worked exclusively on email campaigns, banner ads, and print ads for the D2C and B2B markets.
- Roles Concepting
Concepted and designed weekly emails for our marketing partner at My M&M's. Produced over 100 emails, averaging about 2 emails per week, one for D2C, and a second for B2B mailing lists.
For most work that featured the characters, photoshopped and frankensteined from a library of existing poses. Adhered to branding guidelines on what the characters were allowed to do, based on their personalities. Also photoshopped the faces on the M&M lentils following an existing style guide.
Concepted and designed flash banner ads for multiple campaigns. Designed keyframes for various banner sizes and provided art direction to flash animators.
Concepted and designed D2C Free Standing Inserts (FSI's), as well as B2B Print Ads that were featured in trade magazines. Created multiple rounds of concepts, presented to the marketing client, designed layouts, and handed off print-ready production files.
Also worked with various vendors and provided art direction for retouching and color correction. For projects with larger budgets, concepted character poses and worked with a 3D studio to render them out, as seen below in the holiday FSI.