Stefanie Lo
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Neutrogena Does Nashville


Neutrogena Does Nashville


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Digital campaign—banner ads, landing page, and social posts—for Neutrogena does Nashville. All pieces featured exclusive content around the beauty essentials of Hayden Panettiere, the lead of the popular drama series Nashville.

 
  • Roles
  • Design
 

Banner Ads

Designed keyframes for flash banner ads that drove to the landing page. 

 
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Landing Page

Editorial-style layout featured interactive content, while keeping Neutrogena products front and center. Through the top tabs, users could explore Hayden's three different beauty routines.

 
 
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Social Posts

Translated landing page content into a series of Facebook posts. Each category was uploaded into a hero post and accompanying photo album.

 
 
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