Neutrogena Does Nashville
Digital campaign—banner ads, landing page, and social posts—for Neutrogena does Nashville. All pieces featured exclusive content around the beauty essentials of Hayden Panettiere, the lead of the popular drama series Nashville.
- Roles Design
Designed keyframes for flash banner ads that drove to the landing page.
Editorial-style layout featured interactive content, while keeping Neutrogena products front and center. Through the top tabs, users could explore Hayden's three different beauty routines.
Translated landing page content into a series of Facebook posts. Each category was uploaded into a hero post and accompanying photo album.